Who: Co-founded by Benn Gurton & Mark Phillip
What: MetaBet is a betting content automation platform with a set of contextual software products that are used to engage and convert audiences into active sports bettors.
Why it’s innovative: The MetaBet product suite provides partners with a set of marketing tools to drive customer acquisition in a cost efficient manner. Its solutions have generated over 10x CTR for partners relative to ad placements and other solutions.
When: Founded in 2019, MetaBet is now generating over 6M product impressions daily through integrations with over 40+ partners across sports media (SB Nation, USA TODAY), sportsbook operators (DraftKings, SI Sportsbook), performance marketers (Catena Media, Gambling.com), betting publishers (Covers, BetQL), and other verticals.