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The Betting Startups Newsletter - May 2022

The Betting Startups Newsletter
Welcome to the May edition of the newsletter!
The issue is brought to you by Xpoint, a geolocation and compliance technology firm specializing in North American sports betting and iGaming markets.
Here is what we read, heard, and saw in the betting industry’s early-stage ecosystem this month:

SBC North America returns!
🤑 Funding secured
SX Network closes $9.5m funding round
Social sportsbook Stakes raises $5.3m seed funding
Sports betting ratings agency SharpRank raises $2.5m
StreamLayer receives strategic investment from Las Vegas Sands
Bayes Esports receives $6.2m strategic investment
IMG ARENA invests in Signality to deliver future data gains  
Playtika pledges $5m seed investment for ProDrops
UBet raises $2.7m in seed funding
Unlocking the true potential of geolocation technology
(Sponsored) Xpoint CEO and Co-Founder Marvin Sanderson on CNBC's Tech Talk series
(Sponsored) Xpoint CEO and Co-Founder Marvin Sanderson on CNBC's Tech Talk series
🚀 Fresh partnerships & launches
NASCAR gamifies content with PickUp Prediction Polls
Low6 integrates NFTs into Ultimate Fan fantasy gaming product
Underdog fantasy sportsbook coming soon, promises to be different
Flutter turns to startups for retail innovation
💡 Innovation Spotlight: Parlay Poker
Every month, we feature one startup that we think is doing something particularly novel and unique. This month, the Innovation Spotlight is on Parlay Poker.
Who: Founded by Ramsen Neesan, of Neesan Labs LLC
What: Parlay Poker is a new game that combines sports betting with poker. Traditional playing cards are assigned to game markets based on their odds. Players create a poker hand with a parlay bet and are paid out according to their made hand and parlay win.
Why it’s innovative: Parlay Poker uses a proprietary card assignment algorithm to assign cards. This introduces a new way to play online poker not dependent on computer calculations, but with real-life event outcomes. It creates a net-new revenue stream and increases operator profit margin by adding a new side bet to existing parlay wagers. 
When: Founded in 2018, Neesan Labs LLC builds custom web and mobile applications covering multiple industries including gaming, social media, retail, and non-profit. The Parlay Poker beta version of the web application was launched in 2021, and the mobile and web versions will be launched by 2022 Q3.
Where: Learn more at 
🗣️ What industry investors are saying
Benjie Cherniak on Ep. 24 of The Betting Startups Podcast
iGaming NEXT keynote presentation
👔 Make your next move
Amazing opportunities at these awesome companies, brought to you by
Sports IQ: Head of Finance (100% remote)
GridRival: Principal Full Stack Engineer
🏁 The finish line
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The Betting Startups Newsletter
The Betting Startups Newsletter @bettingstartups

A monthly roundup of everything newsworthy from the most promising industry startups competing for a piece of the multi-billion dollar betting industry 🚀

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