The Betting Startups Newsletter - March 2022

Welcome to the March issue of The Betting Startups Newsletter.

Here is what we read, heard, and saw in the betting industry’s early-stage ecosystem this month.

💼 Industry field notes

Meet the 13 startups that will pitch live at ICE London on Tuesday, April 12.

🤑 Show me the money

A-Rod amongst the investors participating in the massive funding round led by Thrive Capital.

The provider of curated in-game betting products (and guests on Ep.13 of The Betting Startups Podcast), announces its first external funding.

Ultimate Odds, a fantasy sports platform that combines sports betting with fantasy players, has completed its seed funding round.

In-game predictive analytics provider nVenue has closed a $3.5M seed round co-led by KB Partners and Corazon Capital.

Funding of the all-an-one content creator toolkit for sports gaming was led by Phoenix Capital Ventures.

🚀 Fresh partnerships & launches

LynxBet brand to target localized offering in Latam market

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten.

Quarter4’s predictive analysis will provide BettorEdge users with team and player probabilities, enhancing the betting experience.

💡 Innovation Spotlight: MetaBet

Every month, we feature one startup that we think is doing something particularly novel and unique. This month, the Innovation Spotlight is on MetaBet.

Who: Co-founded by Benn Gurton & Mark Phillip

What: MetaBet is a betting content automation platform with a set of contextual software products that are used to engage and convert audiences into active sports bettors.

Why it’s innovative: The MetaBet product suite provides partners with a set of marketing tools to drive customer acquisition in a cost efficient manner. Its solutions have generated over 10x CTR for partners relative to ad placements and other solutions.

When: Founded in 2019, MetaBet is now generating over 6M product impressions daily through integrations with over 40+ partners across sports media (SB Nation, USA TODAY), sportsbook operators (DraftKings, SI Sportsbook), performance marketers (Catena Media,, betting publishers (Covers, BetQL), and other verticals.

Where: Learn more at 

🧐 Insightful read of the month

Lloyd Danzig explains how recommendation engines will help sports bettors discover new bet types, new players and teams to root for, and new people to engage with.

👔 Make your next move

Amazing opportunities at these awesome companies:

Head Of Sales - Sports IQ is looking for an experienced commercial sales leader with both experience in and continued excitement toward sports betting technology.

Director of Brand Strategy - We are looking for an inspiring, strategic thought leader to guide our positioning and creative direction through the next phase of our exponential growth.

Social Media Coordinator - Assist in Sporttrade’s mission to elevate the sports betting industry!

🏁 The finish line!

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