Blitz co-founders on building a company from the data that kept getting them banned at sportsbooks

Devon Sinha and Tejas Srinivasan met freshman year at Duke as neighbors only two rooms apart, and spent the next several years running up edges that sportsbooks couldn't see.

It started during senior year with PrizePicks. Sinha built a theory around extreme correlative scenarios operators weren't pricing correctly: what happens in baseball when a team scores zero runs in the first inning? He deposited $100, placed a parlay, and hit for $25,000. He ran the same logic across every game for a month. That $100 became $70,000—and then he got limited.

After graduating, both landed software engineering jobs in Seattle—Sinha at AWS, Srinivasan at Microsoft. Washington State has no online sports betting, so they went in person. Each morning, they'd take turns driving to Muckleshoot Casino (a Caesars affiliate) to place their picks for the full day's slate. The strategy was to build their own historical databases, find scenarios books couldn't price, and load up on volume. One play involving unders on RBIs got large enough that Caesars banned them—and, Sinha said, later removed that market category from the site entirely.