This week: Flows links up with Fanatics to power jackpot experience

Flows links up with Fanatics to power jackpot experience

The news: Flows, the automation platform positioning itself as iGaming’s own version of Zapier, has revealed it will power the launch of FanCash Jackpots, a new real-time jackpot experience now live across four Fanatics Casino states. Built in record time through FlowsJackpots, the system introduces dynamic “mini, minor, and major” prize pools that respond to player activity. Crucially, Fanatics Casino now configures and optimizes the entire jackpot experience through FlowsPlay, enabling rapid iteration without engineering support. 

Zoom in: Flows CEO James King says the rollout “defines what modern product delivery should look like,” echoing what he told BettingStartups last month: that operators routinely know what they want to build but can’t get it live due to clogged roadmaps and resource constraints. Fanatics VP of iCasino Sam Downey said the team needed something “flexible” and “dynamic,” and Flows delivered a tool they can update in minutes based on live player behavior. The launch showcases how Flows’ no-code automation engine—originally built to trigger workflows off real-time events—has expanded into full-feature product creation, from jackpots to loyalty mechanics.

Why it matters: FanCash Jackpots offers a useful look at how operators are experimenting with automation tools to move faster without adding engineering overhead. As promotional rules evolve and acquisition becomes more competitive, the ability to configure and test engagement features quickly is gaining relevance. King previously described the quiet frustration of ideas stalled behind slow tech, and this launch shows how removing that friction can play out in practice. For Flows, it’s a meaningful proof point—and for the broader ecosystem, an example of how some teams are approaching product development more flexibly.

Why gamification is now table stakes—and what Promofy thinks comes next

The news: Promofy CEO Irakli Davarashvili joined the BettingStartups Podcast to break down his leap from operator to founder—and why iGaming loyalty needs a complete rethink. After nearly nine years helping scale an operator from 60 employees to 1,200 before its acquisition by Flutter Entertainment, he said he felt compelled to build something new. “I always had a passion to create some product… which could help businesses… to make something better,” he said. That vision became Promofy, an no-code gamification platform which uses AI to help operators “acquire, retain, and engage with their customers” by building loyalty systems “in just 15, 20 minutes.”

Zoom in: Despite years of industry hype, Davarashvili says most operators still misunderstand gamification. “[The] industry doesn't really understand on [a] deep level what's gamification and [what’s] loyalty,” he said, adding that many confuse basic bonuses or simple tournaments with true engagement systems. Promofy’s early market expansion revealed dramatically different levels of maturity: LATAM is “high competition,” Asian players “love more engagement,” and in parts of Europe gamification is now a “must have… otherwise, you'll just be lost.” His team focuses on ecosystem-level tooling, offering a wide library of mechanics because “it’s really important to understand your customers [and] what they love.”

Why it matters: Retention strategy is shifting from giveaways to experiences, and operators are increasingly treating engagement as a core competitive layer. Davarashvili believes this will only accelerate: “It’ll increase more and more… It’s gonna be the number one differentiator why customers choose your brand over another.” With the 2026 World Cup approaching—a global peak for acquisition and churn—he cautions that operators without robust engagement plans risk losing ground during one of the industry’s biggest moments. For Promofy, it’s a chance “to be in the right place, at the right time, with the right customers” as demand for loyalty innovation ramps up.

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ReBet founder Carson Hubbard steps down as CEO, launches infrastructure venture Trivelta

The news: ReBet CEO and co-founder Carson Hubbard is stepping down from the social sportsbook he launched nearly three years ago, calling the move “an important milestone.” He said ReBet is in a “remarkably strong position,” citing over $11M in sales tax paid and a strong compliance foundation. Co-founder Isabella DiGiovanni will assume the CEO role, and made a nod to Hubbard’s early influence on the company’s vision. As part of the shift, ReBet is also separating its tech and operations.

Zoom in: ReBet’s technology will spin out into Trivelta, which ReBet will license from going forward. Hubbard will lead the new B2B infrastructure company, saying clients are already live “worldwide.” Several ReBet leaders will join him, including incoming CFO Ari Koteles. DiGiovanni says the structure lets ReBet focus more directly on operations and long-term growth.

Why it matters: The move comes amid heightened regulatory scrutiny across sweeps and alternative-model gaming, pushing operators to rethink how they’re structured. Separating tech from operations gives ReBet more flexibility, while positioning Trivelta within a growing wave of infrastructure-first plays. With states tightening definitions and enforcement, modular stacks that support sweeps, DFS, skill, and real-money gaming are increasingly valuable. ReBet and Trivelta are aligning early with that shift.

News, money, and alpha

• Soap Payments achieved profitability in November, founder Filip Michalsky revealed.

• SavageTech has partnered with CatoriTech to bring its RPG-style gamification layer (avatars, missions, rewards, and progression) directly into the ABACUS platform.

• Linemate logged nearly a quarter-million checkouts in the first month of its end-to-end sports gaming marketplace going live, CEO Calvin Konya shared online.

From the studio

Catch up on the latest episodes of The BettingStartups Podcast.

• Bringing the fun back to sports betting w/ Artie, Ben & Ryan from Golden Camel

• Building 'Zapier for iGaming' w/ James King from Flows

• The future of racing w/ Daniel O' Sullivan & Sebastian Butterworth

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Are you a startup in real-money gaming looking to announce a new product launch, partnership, or funding round? Get it on our radar! Email: [email protected]