LuckyDraw is building prize draw tech to help operators court customers

Yaniv Spielberg's path to building a raffle platform started, improbably, with a lottery messenger service in South America. It was 2015, and the business worked with low acquisition costs, easy entry—but the customer lifetime value was a problem. 

People bought their tickets, waited for the draw, and mostly disappeared in between. The fix was obvious in retrospect: add a casino, then a sportsbook. That layering instinct eventually led Spielberg to co-found what became Bragg Gaming Group, a B2B casino platform and content provider he helped scale from a startup into a NASDAQ- and TSX-listed company. He left last year as Chief Strategy Officer.

The idea he landed on next came from a gap he spotted while surveying the market after leaving Bragg. Prize draws (raffles) were everywhere. Luxury watches, cars, homes, experiences. B2C raffle sites were popping up across Australia, the UK, Ireland, Canada, and the US. Operators were running informal giveaways on Instagram with no infrastructure, no data, and no way to track who entered. What didn't exist was a B2B offering. "There are platforms that are B2B white label for casinos," Spielberg said on The BettingStartups Podcast. "How come nobody's doing it on the raffle side?"

That question became LuckyDraw. The company, which came out of stealth in late January, is building what Spielberg describes as the first B2B white-label prize draw platform—a product that lets casino operators, sportsbooks, and poker rooms launch raffles, instant wins, and scratch card draws without building the infrastructure themselves. He co-founded the company with Ronen Kannor, his former colleague at Bragg.

The mechanic is straightforward. A random number generator assigns tickets; prizes are either drawn at the end or preloaded onto individual tickets for instant wins. What makes it commercially interesting to operators is flexibility. LuckyDraw isn't positioned as a standalone vertical—Spielberg calls it a “horizontal layer.” An operator running a reactivation campaign can offer free raffle tickets for World Cup seats to lapsed players. One focused on monetization can run a weekly 50/50 draw. One trying to convert registered-but-never-deposited users can offer a chance at merchandise or experiences as the hook. "You will always remember the operator that gave you a pair of tickets to the World Cup…a Rolex watch," Spielberg said. "But you can always win $10,000 from any operator in any casino."

The go-to-market strategy leans on aggregators rather than direct operator sales. LuckyDraw's first platform customer is Hub88, one of the largest global aggregators, which gives the company instant access to Hub's broader operator network. Their first paying operator, a gaming company out of South Africa, just went live. Revenue runs on a SaaS model: a per-unique-active-user monthly fee with a floor and a cap, structured so LuckyDraw wins when operators win. The team bootstrapped with a $500,000 pre-seed from industry contacts, including gaming lawyer Ron Segev and two-time exit veteran Kent Young, both of whom came on as strategic advisors.

The near-term milestone is simple: get to ten paying operators. Spielberg's thesis is that at one customer, you might have gotten lucky. At ten, you have a business. From there, the plan is to raise again, expand sales, and make LuckyDraw the default prize draw infrastructure for any operator that wants to compete on something other than deposit bonuses.

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