OddsJam’s Alex Monahan reflects on $160M exit

OddsJam co-founder and CEO Alex Monahan pulled back the curtain on his journey from solo builder to nine-figure exit on The BettingStartups Podcast.

Five months after OddsJam’s parent company was acquired by Gambling.com Group in a deal worth up to $160M, Monahan says life hasn’t changed dramatically—except perhaps for the pressure.

“At OddsJam we didn't have investors. I quit my job… we poured everything into this,” he said. “So in some ways…this is my net worth. This is basically my career in many ways at this point.”

What started as a product for sharp bettors has grown into something larger: a content-driven engine that bridges education, entertainment, and analytics. Monahan still live streams bets deep into the night, evangelizing content as a way to educate users and create value for the community he built.

“If you do a lot of good free content…it becomes hard not to see the value.”

Monahan remains bullish on sports betting—at least for the informed. “Sports betting can be fun and profitable, or at least not unprofitable,” he said. He acknowledges that “easy money” via promos has dried up, and that sportsbooks have become more aggressive with limits and restrictions. But newer exchange-style operators—like Novig and Sporttrade—can be a home for sharp, competitive sports bettors. 

“There’s a lot of opportunity…and I’d say it’s more level playing field.”

As for the deal with Gambling.com, culture alignment was key, Monahan said, adding he felt the company was “the right home” for OddsJam. “They’re not trying to step in and drastically change things… I still get to live the same life I was living, but obviously maybe reduce some risk.” 

The sale may validate the vision, but it hasn’t dimmed Monahan’s drive, who continues to be hands-on, building, and betting. “OddsJam was a great business. We could have continued to run it and been happy,” Monahan said, but acknowledged that Gambling.com allows the company to move faster, reach more people, and importantly, allows him to continue doing the work he loves: betting on sports.

Listen to the full podcast on YouTube, Spotify, and Apple Music.