Pikkit's 'Instant Replay' tells the story of sports betting in 2024

By now, Spotify 2024 Wrapped has landed on your phone and coursed through your ear buds. 

It’s likely made for a few days of reflection on your musical tastes of the past year. There were the old standbys and some new things you forgot you even liked.

How did Nickelback get in there … three times?

Pikkit’s 2024 “Instant Replay,” officially released today, is very much the same idea - but with a lot more sports betting data and way less Shaboozey.

Pikkit, a bet-tracking app launched in 2020, boasts more than 600,000 users, providing bettors the chance to sync sportsbook accounts to gauge performance, analyze trends and utilize responsible gambling tools.

This bevy of bettors logged an app-record 323 million wagers accounting for $10.6 billion in 2024. The amount of bets placed was an increase of 48% from 2023. The handle was a weighty 77% boost.

Not surprisingly, same-game parlays were the Espresso of sports bets.

“Since Pikkit first launched we’ve seen bettors flock to parlays and SGPs, which has made it easy to track how often these miss by one leg and how much potential winnings were,” Pikkit Head of Growth Cole Magoon told Betting Startups News. “The frequent parlays and SGPs also highlight the importance of tracking all of your bets to make sure you are betting within your means. Whether you are betting 10 SGPs a day or just a couple moneylines each weekend, Pikkit helps users stay on top of everything.”

Including responsible gambling. Tools to monitor healthy play are built into the app.

Reflecting a national trend since the repeal of the Professional and Amateur Sports Protection Act in 2018, the National Basketball Association was the most popular betting market in 2024.

Share of the sports betting market at Pikkit in 2024:

NBA: 34%
MLB: 22%
NFL: 19%
NCAA men’s basketball: 6%
NHL: 5%

Pikkit was also able to drill down into which players drew the most bets in various parlays.

Not surprisingly, it was a gilded group. The Dallas Mavericks’ Luka Doncic led all players with nearly 6 million wagers tracked, while Los Angeles Dodgers superstar Shohei Ohtani led all Major League Baseball players with 3.4 million.

The Dallas Cowboys’ CeeDee Lamb intrigued NFL bettors with nearly 2.2 million bets, and Caitlin Clark was by far the WNBA stalwart with more than a million.

Ohtani’s allure helped make the Dodgers one of the top teams tracked and the most popular in MLB (3 million), with the Boston Celtics pacing the NBA at two million and the Kansas City Chiefs leading the NFL with 1.6 million bets tracked.

Among the more interesting wagers tracked this year was its longest-odds winning parlay: a roughly 271,000-to-1 odds banger during the Genesis Scottish Open.

Pikkit data also underscored what frustrated bettors already know: parlays will burn them. According to the company, more than 44 million parlays were missed by just one leg, ruining more than $6.1 billion in potential payouts.

Barrett Fitzgerald, the head of product at Pikkit, called the Instant Replay “such a pleasure to work on.”

“We spend most of our time focused on day-to-day improvements so stepping back and seeing the growth year over year and how much our users have adopted our platform is a special feeling,” he said in a release. “Pikkit has become the go-to platform for bettors seeking a connected and insightful experience. We’re proud to provide tools that bring these stories to life while helping people gamble responsibly. We can’t wait to show what’s in store for 2025.”

The MILLION DOLLAR BABY, if you will.