This week: Outlier secures $5M credit facility to accelerate user growth

Outlier secures $5M credit facility to accelerate user growth

The news: Sports betting analytics platform Outlier has secured a $5M revolving credit facility from House Advantage Fund (HAF) to accelerate growth across the U.S., U.K., and Australia. The financing will enable Outlier to scale user acquisition, expand its team, and invest in product innovation without taking on additional equity dilution. HAF is a specialized user acquisition financing vehicle jointly offered by Discerning Capital and PvX Capital, designed to help real-money gaming companies scale efficiently through flexible credit terms.

Zoom in: The facility gives Outlier access to non-dilutive capital for continued user growth while freeing existing cash reserves for hiring and R&D. CEO and co-founder Evan Kirkham said the partnership will help Outlier “execute on our vision to become the go-to platform to empower ‘better bettors’ without compromising our long-term strategy.” The deal follows 18 months of rapid expansion for Outlier, which launched internationally earlier this year and continues to build momentum as a data-driven betting platform.

Why it matters: Outlier joins a growing list of companies turning to user acquisition financing as a strategic alternative to venture capital. Just last month, Rei do Pitaco secured $18M in non-dilutive growth funding from PvX, while Midnite landed a $100M credit financing deal to accelerate its UK expansion efforts. Discerning Capital partner David Williams said HAF was designed to solve the “unique growth challenges that traditional financing models are unable to solve for,” by offering faster capital deployment tied directly to marketing efficiency.

Odditt leans on data-driven storytelling in new consumer app Betflow

The news: Sports data startup Odditt has launched Betflow, a new consumer app that reimagines how fans discover and build bets. Powered by Odditt’s proprietary data feeds, Betflow surfaces personalized, data-backed wagers in a format that feels more like play than prediction—helping users explore bets through trivia, mascots, emojis, and storylines instead of spreadsheets and odds tables. 

Zoom in: The launch charts a new path for Odditt, which began as a B2B data provider before deciding to take its technology directly to fans. Bresler says the decision was driven by conviction that the company’s data platform could power a fundamentally new kind of consumer experience. “At a certain point, our conviction became too strong to ignore,” Bresler told BettingStartups. “We felt like a lot of companies in sports betting were using the same legacy data and were building heavily quantitative products with it. We had something fundamentally different: an entertainment-first data infrastructure built for storytelling at scale.”

Why it matters: Odditt’s shift from infrastructure provider to consumer app mirrors a broader pattern across the industry, as startups apply proprietary data stacks to build direct relationships with fans. Bresler believes the model also creates a flywheel for future growth: “Now we have a Data → Product → Proof flywheel,” he said. “Odditt’s proprietary content powers Betflow’s consumer experience that is very difficult to replicate. Betflow’s engagement and revenue validate Odditt’s B2B technologies and close enterprise deals faster.” Betflow is now live in the U.S., with expansion plans and a new seed fundraising round underway.

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The 'Future of Racing' summit takes place at York Racecourse in February 2026, and the most innovative tech startups will pitch their ideas to a panel of industry leaders and experts from Flutter, the BHA, racecourses and equine welfare. Apply if your solution aligns with one or more of our key themes:

• Horse welfare

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Applications are being accepted until November 23. Non-horse racing companies are encouraged to apply if their solutions fit the criteria. Learn more and apply here.

ProphetX bets on federal regulation with move toward prediction markets

The news: Sports prediction exchange ProphetX has filed with the Commodity Futures Trading Commission (CFTC) to operate as a federally regulated prediction market—its fourth regulatory model in seven years. CEO and co-founder Jake Benzaquen said the move marks the company’s “forever home” after cycling through state-licensed, sweepstakes, and hybrid models in search of national scale. “We held [our New Jersey license] for a little over two years and ultimately gave that up because of the pitfalls of being able to operate an exchange nationally,” he said on The BettingStartups Podcast. “We truly believe we found our home at the CFTC.”

Zoom in: ProphetX’s decision follows years of experimentation under alternative frameworks that revealed both opportunity and constraint. Its sweepstakes era helped rebuild reach across 40 states but exposed structural limits for sports exchanges. “Sweepstakes in itself is not the best regulatory vertical for any sports platform,” Benzaquen admitted. Federal oversight, he said, better aligns with the company’s product and long-term ambitions—especially as states move to tighten rules on promotional or sweeps-based models.

Why it matters: The CFTC path positions ProphetX to become one of the first sports-first prediction markets operating under federal regulation, with plans to focus on event contracts across major leagues before expanding into crypto derivatives. Benzaquen said ProphetX will avoid an internal trading desk—“the biggest way to build a fair and competitive exchange environment is to have it truly be laissez-faire”—and pointed to the company’s new request-for-quote system for parlays as a preview of product innovation ahead. “We’ve been looking for a way to bring our product to all 50 states and nationalize our liquidity pool,” he said. “We feel like we’re right on the precipice of that.”

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News, money, and alpha

• Brazilian DFS platform Rei do Pitaco has signed a partnership with Genius Sports to power its online sportsbook expansion

• GRID has partnered with Sportsensor, the official market maker and liquidity provider for Polymarket, to power esports prediction markets with official data.

• Soap Payments reported a 55% MoM jump in revenue in October, while its new AI Onboarding Agent is said to reduce gaming operator onboarding time from four weeks to seven days, Co-founder Filip Michalsky shared online.

From the studio

Catch up on the latest episodes of The BettingStartups Podcast.

• Finding a forever home as a prediction market w/ Jake Benzaquen from ProphetX

• The esports betting infrastructure layer w/ Marek Suchar from Oddin

• Productizing a passion for baseball w/ Adam Rosenberg

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Are you a startup in real-money gaming looking to announce a new product launch, partnership, or funding round? Get it on our radar! Email: [email protected]