How Pikkit went from launch to $10B in tracked bets in four years

When Pikkit launched in 2021, automated bet tracking was a novel idea. By logging in to a sportsbook once, users could sync every wager to their Pikkit account via its “BookSync” technology—no manual entry required. For a while, that was enough to stand out. Today, co-founder Pranav Tadikonda agrees that while the feature has become table stakes amid a wave of other betting tools flooding the sector in recent years, he maintains that “automated bet tracking is what makes the product go.”

“It makes it verifiable, it makes it trustworthy. But also it allows the user to actually spend the time… doing the things that they actually want to do,” Tadikonda said on The BettingStartups Podcast.

That stance came with tradeoffs. Manual tracking remains the platform’s most requested feature, but Tadikonda said Pikkit has held the line. “It’s still to date our number one most requested feature… and we’ve certainly lost users because of that. But part of the reason why we did that, and why we’ve been so steadfast, is because we believe that transparency is key. You should not be able to misrepresent your performance as a bettor, especially on a social app.”

Social has been “an integral part of Pickett’s journey” from the beginning. Tadikonda noted that betting is inherently social, whether in group chats or on ‘gambling Twitter,’ and Pikkit wanted to capture that. “If you want to talk about the bets that you’re making, you actually need to have skin in the game, and you actually need to have made the bet.” That framing helped Pikkit build both a brand and a community—one that by 2024 had logged over $10 billion in tracked wagers—with bet slips and conversations now flying across timelines and feeds.

The company has also layered in technical bets that extend beyond tracking. Deep linking allows users to copy another bettor’s slip and auto-fill it directly into a sportsbook. More recently, Pikkit launched QuickPick, a bot on X that instantly generates a betslip when tagged in a reply. “Behind the scenes, there’s a ton of tech that feels magical,” Tadikonda said. But the long game is about data: “What’s really interesting is what you can actually do with the data. How can we repackage that data in a way that’s interesting? How can it get more customized? How can we use AI more?”

It hasn’t all been smooth, though. Earlier this year, X cut off Pikkit’s API access while granting exclusive rights to Better Collective, which owns Action Network—disabling the bot’s ability to reply automatically on the platform. “An incumbent sort of came in and just didn’t want to compete on the merits of their own product,” Tadikonda said. “They wanted to compete using dollars.” The Pikkit founder says while it’s disappointing to see competition and innovation stifled, he’s hoping that one day it might change, but not holding his breath.

While the X bot added more fuel to Pikkit’s community fire, losing API access is still a relatively small hiccup. In about four years, Pikkit has raised $9M across three rounds and attracted millions of users, helping catapult the company to profitability last year. For Tadikonda, the north star is for Pikkit to be the app that sits within “every single point in the betting life cycle or betting journey” and be the “homepage for betting.” 

“We want Pikkit to be the starting point.”

Listen to the full podcast on YouTube, Spotify, and Apple Podcasts.